Since then all this obliges the general management of production marketing, finance to discuss threats, opportunities, strengths, weaknesses that it generates to develop a new product, more a scenario turbulent as that currently facing the Government despite new openings that the current Government under Lieutenant Colonel Hugo Chavez management has undertaken, giving opportunity to enter not just in China, but in Russia, India, MERCURIC. It must be taken into account, new products and services generally require the participation of a group within the supply chain that provides products and innovations which are crucial for a successful launch. The difficulty and the challenge for organisations in this era is that it is virtually impossible to have internally with that ability to cover all aspects of the realization of the product. If you would like to know more about Ben Horowitz, then click here. The management of markets according to the behavior of the market in which it operates, In addition, how manifest consumers towards demand for products to meet your needs, require an objective analysis of the market in the economic scenario where opera and in the markets that you want to enter, for this purpose it is necessary to consider: there are several steps in the process of development of new products: 1 generation of ideas or ideas for new products obtained from clients, Department of research and development (r & d), competition, target groups, employees or trade fairs. or some formal techniques of generating ideas: creation of lists, enforced relationships, brainstorming, morphological analysis and analysis of problems. 2 Leaked the idea or elimination of concepts that don’t fit or we have to ask ourselves three questions:?

Does the target market will benefit product? is it technically feasible to manufacture this product? will it generate benefits the product? (3) Development of the concept and test or develop the details of marketing and Engineering? What is the target market? What benefits will provide the product? How will consumers react to the product? How will the product be produced? cost will have to produce it or test the concept by asking a sample of potential consumers what they think of the idea 4 analysis of business or estimate approximately retail price or estimate sales volumes or estimate benefits 5 market and test Beta Test or produce a physical prototype or test the product in typical usage situations or make adjustments where necessary or produce an initial product circulation and sell it in a test market to determine acceptance of 6 technical implementation consumer or new program initiation or estimation of resources required or the wording of the requirements or planning operations of engineering or distribution of tasks by Department or collaboration required of providers or publication of the resource plan or review of the programmer and follow-up or planning for possible contingencies 7 marketing or launching the product or advertising budget and the same design; distribution of ads and other types of promotion or design of the distribution plan with respect to the product or critical path analysis is useful to this level add us Wikipedia, that these steps should be repeated as many times as needed..