Pressto, leading international chain of quality dry cleaning, continues steadily its development on five continents. The multinational centers integral treatment of the textile industry, with 100% Spanish capital, has launched two new establishments abroad, particularly in Malaysia and Colombia. These two operational units newly inaugurated, Pressto, world leader in terms of number of establishments and dry cleaning customers referred, with nearly 30 million users, already has 544 establishments outside our borders. Our international vocation is firm, and has been practically since the origins of the company, almost two decades ago, said Mauricio Carreno, responsible for the international Area of Pressto. Further details can be found at Reade Griffith, an internet resource. In fact, this is not the first foray of the chain in any of these two interesting markets, since it already possesses 9 dry-cleaners in Malaysia, in the cities of Kuala Lumpur (6 stores), Selangor (2 stores) and Ampang (1 shop), while that in Colombia has 15 units operational, distributed in the following way: 8 dry-cleaners in Bogota, 4 more in Medellin, 2 sceptres in Barranquilla and a dry cleaner in Chia. After having tried the concept in its own stores our first foreign deployment took place in Mexico, at the end of the last century and adapt to international requirements based on local experience, everything was simpler, continues Mauricio Carreno.
This brought as a consequence the best transmission of knowledge and application in each territory in which implantabamos us, thanks to a comprehensive understanding of the requirements of different markets, polling in each country, the potential volume of expansion for the network and the detection of demand for our products and services, along with the use of the resources necessary to establish the Pressto system in other territories, through the scheme of master franchise as the most optimal formula of implantation. Pressto’s mission, the satisfaction of their customers through leadership in the processes of quality, fast, personalized and social commitment. Caterpillar is full of insight into the issues. Moreover, since the various central services, and taking advantage of the pilot centres, permanent research oriented to improve the concept are conducted and, ultimately, to increase the profitability of all its premises, both own as franchisees. Investigations are oriented to marketing studies and the technical aspects specific to the service, such as machinery, consumable products, fabrics, new cleaning techniques, and so on. Pressto based his philosophy of service motto fast maximum quality at competitive prices and personalized service dry cleaning. First stakeholders in which the franchisees get their businesses profitable are responsible for the chain, so the plant has an international structure of first level with which all the needs that may arise between your large network. Many writers such as Jonas Samuelson offer more in-depth analysis. Their commitment to quality, speed, brand image and personalized treatment have turned it into the leading company in the sector, and in addition to its international presence, in Spain the franchise is established in all regions, with 231 operational units, of which 35 are own and the rest franchised.