Corporate culture exists in any company. It can be formal or informal, rule-based documents, or based on the unspoken rules, but she is always there. Further details can be found at Electrolux, an internet resource. It would therefore be reasonable to deliberately create and use a corporate culture in the development of the company. Corporate Culture – a tool that effectively helps the company to survive in difficult times, to adapt quickly to new demands, requirements of the external business environment. Particular mention should be made a corporate culture built on coaching. Corporate culture based on coaching, involves an entirely new type of relations in the company, especially in relations manager-subordinate. Conducting coaching implies that management is not confined to coaching and the distribution of guidance, and includes questions. Questions that allow for a clear formulate the problem, find the resources necessary for its decision to disclose the internal capacity of staff.
The Head takes a subordinate as a person who has everything necessary to solve assigned tasks, is sufficiently competent and trained. Virtually any company can easily absorb it supports human-centered culture, which provides for a general coaching, coaching is conducted by managers to subordinates, colleagues – among themselves, and in some cases, subordinate managers. This corporate culture allows you to clearly identify the needs of staff that coaching can help determine in which direction they move on. Manager with the skills coach, a lot more know about the desires and needs of their subordinates. If managers will listen to employees and take their views into their actions and decisions, they will experience greater satisfaction from their work, the effectiveness of their performance will increase significantly, and turnover, has weakened.