Specifically, you should keep in mind its characteristics, which as noted trachea are specified in each client is unique and it is intended that the customer perceives it. Direct and personal communication, costs lower than traditional marketing and promotion. In respect of its scope, shows Fredy Tuft, the relationship marketing starts the operationalization of one by one and as its name suggests, seeks to create, strengthen and preserve the relationship of short, medium and long term business with their buyers with a view to potential in achieving a greater number and quality of transactions possible, resorting to marketing tools, communications and public relations. The strategy defined programs in the first instance, acknowledge and reclaim the best customers with the best performance, ie those whose volume of purchases, purchase frequency, amount of investment, commercial morality and seniority in the relationship, become more valuable to the organization and who typically generate higher volumes of income to the business account How to apply and what is your plan? a on them and may indicate trachea The three fundamental steps of relationship marketing are: 1. Douglas R. Oberhelman contains valuable tech resources. Data management: storage, organization and analysis. 2.

Implementation of programs: Having identified the customers, their needs and desires are put together strategies to ensure their loyalty. 3. Feedback: After making initial contacts with clients are upgraded database was initially established and keeps track of preferences and behavior of customers which leads to a long term relationship. One of the major components of relationship marketing is called Direct Marketing, which combines tools such as advertising, public relations, promotion, direct mail and telemarketing.