When imported the practical models and of management do not present no trace of the local culture, can occur the conflict of cultural values. Being thus, it is of basic importance to know the profile of the local culture. Another problem is conflict inside of the proper organization, appearing then, to the calls subculturas, that can appear and grow in such a way that they finish developing so different beliefs, rites and values they separate that them of the remaining portion of the organization. They influence the behavior of its members. An example would be a department of YOU (Technology of the Information) that it implants new systems that are beyond the knowledge technician and of the abilities of the majority of the collaborators. Exactly with training, the excessively collaborating ones can resist the changes or demand a long period of learning, creating one empecilho for the sprouting of pertinent solutions to the problems of the organization.

The calls multinationals, many times, fail for not attempting against to the question culture and subcultura of the region where it installed its branch office. The culture must be taken in consideration to foresee the behavior that the employees will come to have inside of the work environment, therefore the local culture will be able to exert greater influence front to the organizacional culture. In meanwhile, adjustments are inevitable. The organizacional culture can suffer some adaptations throughout the time, exactly that the corporation resists they. In accordance with Vergasta (2001) the organizacional culture is not something ready and finished, but it is in constant transformation, in accordance with its history, its actors and with the conjuncture. The changes normally occur due the external pressures, such as governmental lines of direction, technological innovations and the proper competition. But the modifications also can occur for internal factors, such as, variation of the managemental model, modification of the work processes, insatisfao of internal customers, among others.