Micro Niches

The probability of success for who wish to start a business on the internet, is not defined by the bell curve. Success in the market is not governed by the normal distribution. This mathematical model explains, for example, that we can choose an individual from a population and know what probability there is that is higher to 1.8 m taking a sample of the population. The importance of the bell curve, is because there are many variables associated with natural phenomena that follow the model of Gauss. They are continuous random variables that follow this model.

For example. Psychological characters such as IQ mistakes made when measuring certain magnitudes sample statistical values as the average morphological characters of individuals then the probability of accessing a business successfully in a market where competition and economic factors are that make the chances of success, we could think that our probability of success is in the tail of the left of the campaign, with one probability of less than 5%. But by good luck Chris Anderson described in his famous article in the magazine Wired October 2004, with the title The long tail (the long tail), the distribution of the internet business are understood within a very long tail. Such a queue would be formed by the relatively low population, interested in many and varied topics. He described certain types of businesses and on the internet and in the digital environment, economic models that have changed the laws of distribution and the rules of the market. The cost of storage and distribution that allows digital technology has been reduced, thus. The critical mass of population needed so that a product is profitable already not necessary to be so high. That makes it now necessary to focus the business on a few products of success, in the best sellers.

There are two markets: one focused on high performance of a few products and other, new and not yet familiar, based on the sum or accumulation of small sales of many products, which can equal or surpass the first. Thus, small market niches can bring added benefits that only a few large niche market products. That means that anything you can do, which is regarded by the people around you how rare, may interest more people outside your immediate environment. You can make others know what you know and that you seem so valuable. Because surely that also it is for many others as you will discover in business ideas. Using these market like and using information you will find in embarks on the internet can create a product such as software, ebook, a book by printing on demand, an audio file, a video that explains things. If you are interested to someone buying it because it is difficult to find information and coveted by those interested in the subject.

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Protestant Life

The life of words. Long ago some people holding that words have a life of their own, who are born to live an uncertain destination like us. I guess that it is a metaphor to better explain the change that is taking its meaning, pronunciation and writing over the years. Those who say this way do not tolerate obstacle or limits on the exercise of freedom of thought, spoken or written. They argue that if they accept the brake must do so with other abuses, they know that frown and severity may become demands advances more intimate that supported once shed the fineness of our spirit, marring him under the pretext of respect for the canon. There are others who are in the Antipodes and forcejean with the language of the street trying to establish its absolute control.

For them the words have immutable one way and a Fund, which must be observed and practiced with absolute rigour. Most of the time I am with a few, and few others with others. The first, Liberals of tomo and loin, is they move with the speed of sub-Atomic particles arriving to be awarded the creation of new words, it is the case of the German Fritz Jahr who invented the word bioethics. I mention Jahr, Protestant theologian, philosopher and German educator by his formidable neologism – bio-ethik, in language of origin – and significant power that it contains, that will keep it alive perhaps for how long. At the opposite end often happens that some words and the precious cargo of ideas that move get to grow old and die. Spectral, spend long time until come the literati and resurrect them giving again life to Polish them with care and make them aware of what happened while they were dead, so seek to prevent a return to the circulation where taken by very rare words. For many, the literati are responsible for maintaining the incandescent crucible in which are born, live and relive the words. The language of the street brings him with energy, toughness and extraordinary narrative strength, always needed of Express symbolically the social conflict which becomes party to outflank the marginality and isolation that exists in urban societies. Sooner or later the writer is compelled to intervene in the struggle between the vernacular and the language of the street, their transit through this territory will test the lucidity of his words to register the segment more I live private peoples history.

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