Evisu – famous brand clothes in the style of street casual Hidehiko Yamane founded (Hidehiko Yamane) in 1988. The name comes from the Buddhist god of prosperity. To create a clothing designer, inspired by American power loom, which made classic denim. Initially, Yamane applied manually on every single thing brand logo in the form of a gull, but the process takes time and a day were produced only a few pairs of jeans. In the 80s and early 90s, each Evisu model was made in Osaka from pure American denim. With the advent of fashion for vintage things, adorned with ornate prints and scuffed, in the late 90's production Evisu moved to Europe, since jeans Hidehiko invented produced in Italy from Japanese denim. To date, things you can buy this brand in 50 stores in Japan and in more than 400 worldwide. Yamane designer originally did not like is the clothing that sold in stores and it led him to create his own collection. Brand Evisu setting a new direction of street fashion. Loose cut denim, embroidery, bright prints and shocking material is distinguished by the highest quality clothing this brand from others.

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