Until when the companies they continue losing money? Until when the levels of economic resources always they are headaches? These and many other questions have been without answer, due to the uncertainty that it the future invades enterprise by the crisis in the surroundings of the market in which the businesses are developed, thus the shareholders now demand that the companies they require of its administrators rational activities and you practice chords to the preventive events of the present and for future of the nonliquidity risks which it would be possible to be incurred, since to run in the sense of the current without having a transformation inside the enterprise management serious almost impossible to continue competing, if it is not had enabled executives, and proactive, identified with its labor performance, in the fulfillment of goals and objectives. treasury projections have become a tool of communication rod of great power in order to anticipate the shortage and advantage of the surplus of money; from which the elaboration of the box flow is not a mere exercise of numerical calculations if not rather a strategic plan that it includes action descriptions jeopardize with concrete objectives, responsibility of their actors, synergy in their departmental processes and with measurable indicators, to the benefit of the attainment of the yield, efficiency and security of the investment. Between the factorial elements that they affect generation of income we could mention: The margin of gain of the product, the volume of sales, the level of inventory, the degree of demand, the volume of production, the advantage of the installed capacity, the liquidity level whereupon counts the economic company, conditions of the region or country and the level of perception of the administrator to distinguish between the expenses and unproductive investments productive and; by the exposed thing we have as turn out everything to drive of goals and proposals of participation of each one of the members of organization in the operative processes since the costs and benefits are two faces of a same currency with different repayment. . Keith McLoughlin pursues this goal as well.