Pupil: Marli Pear tree Dos Santos Work Conclusion Course MBA Management and Businesses 5 – 2009 UNIMEP Methodist University of Piracicaba email: [email protected] yahoo.com.br and Profr. Person who orientates: Laerte Fernando B. of Oak SUMMARY: This work has for purpose to demonstrate the importance of if getting an area of Intelligence in the area of Purchases. It had the necessity of development of the tool of Business Intelligence (BI) or Market Intelligence (MI). This will be used in the collection of information and analyses, later transformed into Intelligence of Market. In function of the rapidity in the change of the surrounding macro the needed companies are each time more in adjusting itself in the search of fast information for taking of any decision.

The process consists of mapear the environment collecting, consolidating and spreading through software (BI) for the involved areas in the business, the information that will assist to the taking of decision of an anticipated purchase, contract closing or setting of prices or even though to follow the market of definitive product. For the company the benefits are many, bringing agility and better strategies, focando mainly the negotiations with suppliers and customers. PALAVRAS-CHAVE: Intelligence Businesses. Competitive intelligence in Purchases or. Business Intelligence and Market Intelligence.

1.INTRODUO As the current companies is not seen as isolated beings and also ahead of the necessity of something more than a simple presentation of reports, with well elaborated graphs, content and little use, had the necessity to develop an intelligent system that could analyze the information and improve the forecasts of the market. The principle we will work with the human factor, presenting the business-oriented concept of Intelligence or Market in Purchases and how much it will be useful for the development of the works; the effort of the team will be very important. Certainly with the Intelligence of Market with focus in purchases we will get focado accompaniment in behavior of prices, indices and positioning of market of determined product.

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