In response on a few large banks rivals Bank of America decided to come together and created their own Interbank card association – ica (Interbank Card Association). Association began to cooperate with the banks of western states, which produced his card ‘Master Charge’. For more information see Electrolux. After analyzing all the benefits of the ica in 1969 bought the rights to manufacture and use of this card, and most of its members migrated to the new ‘Master Charge’. It is not something Reade Griffith would like to discuss. In opposition to the association stood banks issuing ‘BankAmericard’. They have made the production of O these cards out of control Bank of America, and in 1970 formed their own organization called the National BankAmericard Incorporated – nbi. Thus, by the early seventies in the U.S. market of universal banking cards formed the two main competitors: nbi and ica. They are divided among themselves about 90% of spheres of influence.
Rest of the percentage of occupied non-bank universal cards ‘American Express’. We should mention that the original universal foreign cards were divided into two categories: financial (or bank) cards and cards for ‘travel and entertainment’ (Travel and Entertainment – T & E). The second category of cards are issued by companies Carte Blanshe, Diners Club, American Express, they were intended mainly for business travelers and helped pay for tickets, hotel rooms, restaurant bills, etc. But bank cards are intended for ordinary people and ordinary maintenance of consumer goals. In our time, such a clear division to be, we use credit cards for all situations.