B of marketing no longer (if, of course, when most of the world begins to use the latest software versions) need to explain how to get an RSS reader, but will be able to concentrate solely on presentation of their business and benefits to end-user. C better integration of RSS in Microsoft tools will allow other uses of RSS, far beyond basic content delivery in the form of stories, podcasts and products. Marketers and developers can deploy rich interaction applications to facilitate communication and business / personal interaction more fluent, easier and more effective. In essence, for many experts in marketing advanced marketing capabilities with RSS will mean their either “in” or “outside” the game. D This is now official. Marketers have to start taking the initiative and implementing RSS feeds across all innitiatives communication, public relations and direct marketing sales.

And above all this, Google recently began publishing Google AdSense ads in RSS feeds too. The deeper meaning behind this is four times: A The new “program” is the opportunity perfect for RSS publishers to monetize their RSS feeds. With Inclusion in Google’s standard “runnings” of AdSense ads, publishers can expect to monetize on RSS immediately. B This is another reason for publishers to start publishing their content via RSS, especially since it costs them nothing or very little, but will provide an additional source of income. With the low cost aspect of RSS, we can expect a flood of new publishers to set up RSS feeds of their content to generate additional AdSense clicks. C With the announcements in RSS feeds, more advertisers will notice RSS and its marketing potential. D Using RSS advertising publishers not only create an additional source of income, but in reality they are sure not to miss opportunities for ad revenue. We used to refer to RSS as the future.